South Asian ethnic wear spans hundreds of labels across India, Pakistan, and Bangladesh, and most shoppers only ever encounter a handful of them, usually whichever brands are best known in their own region. The following list pulls from across all three countries, all available to browse and compare on SASTY.
India
Biba is one of India’s most recognisable ethnic wear labels, known for a wide, accessible range spanning kurtis to festive lehengas.
Anita Dongre is a designer label known for bridal and occasion wear that blends traditional embroidery techniques with contemporary silhouettes.
Suta focuses specifically on handloom sarees, working directly with weaving communities across India.
Pakistan
Khaadi is one of Pakistan’s largest ethnic wear exporters, best known for its seasonal lawn collections.
Sapphire is a similarly established Pakistani label built around printed and embroidered lawn suits, with strong international distribution.
Maria.B. is known for elaborate embroidery work and formal wear alongside its everyday lawn ranges.
Bangladesh
Aarong is Bangladesh’s most established ethnic wear retailer, built on handloom weaving traditions including Jamdani sarees.
Kay Kraft is known for combining traditional Bangladeshi weaving techniques with modern three-piece and saree designs.
How to actually compare these
Each of the eight brands above ships from a different country, follows a different sizing convention, and has no shared platform for a direct side-by-side look, except on SASTY, where all eight, along with more than 80 other South Asian brands, sit in one platform with AI virtual try-on available across the whole range.
