Lavanya The Label

Lavanya The Label was started in 2019 by Pooja Choudhary, a former civil services aspirant who turned to fashion instead. Based in Bhilwara, Rajasthan, a region long known for its textiles and apparel trade, Pooja built the brand from the ground up into a pan-India name with a growing overseas following.

The label covers sarees, lehengas, anarkali sets, and kurta palazzo sets, with Delhi, Mumbai, and Bengaluru among its top-ordering cities and exports reaching the US and Australia. On SASTY, you can browse Lavanya The Label’s collection and see exactly how it will look on you.

Celebrate your culture, wherever you are. Try it virtually at SASTY.