itokri

iTokri began in 2010, when Nitin Pamnani, a former documentary filmmaker, and his wife Jia returned to his hometown of Gwalior and started storing handcrafted goods in his father’s unused warehouse. Nitin had spent years documenting social causes before turning that same instinct toward India’s handloom and handicraft artisans.

iTokri rather than taking a commission, it buys directly from artisans upfront, and credits each product to the specific artisan or organisation that made it. That approach has grown into India’s largest curated handicraft platform, working with more than 10,000 artisans nationwide. On SASTY, you can browse iTokri’s collection and see exactly how it will look on you.

Celebrate your culture, wherever you are. Try it virtually at SASTY.