Nureh

Nureh launched in 2020, taking its name from the Urdu word for light and radiance. The brand built its reputation with a striking debut campaign that positioned it as a distinctly luxury label from the start.

Nureh is known specifically for velvet, an unusual fabric focus in Pakistani fashion, alongside its formal and festive collections. It has since expanded into casual wear too, blending eastern silhouettes with a more playful, modern edge. On SASTY, you can browse Nureh’s collection and see exactly how it will look on you.

Celebrate your culture, wherever you are. Try it virtually at SASTY.