Taneira

Taneira launched in 2017 as the youngest brand from Titan Company, part of the Tata Group. It followed the same playbook that made Tanishq successful in jewellery, bringing a fragmented, largely unbranded saree market under one organised, trusted name.

The name blends “Tan,” meaning body, with “Eira,” the Sanskrit name for the goddess Saraswati. Taneira works with more than 100 weaver clusters across India, Kanjeevaram, Banarasi, Chanderi, Maheshwari, and more, curating handwoven sarees and kurtas under one roof. On SASTY, you can browse Taneira’s collection and see exactly how it will look on you.

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