Devnaagri

Devnaagri was founded by sisters Kavita and Priyanka Jain, who came to the label with nearly 25 years of apparel business experience already behind them. Based in Delhi, they launched their e-commerce site in 2016 and later opened a flagship store in Chhatarpur, building the brand around handcrafted Gota Patti, resham embroidery, and mirror work on traditional silhouettes.

The label describes its ideal customer as bold, independent, and free-spirited, a modern woman who wears Indian craft with confidence rather than nostalgia. On SASTY, you can browse Devnaagri’s collection and see exactly how it will look on you.

Celebrate your culture, wherever you are. Try it virtually at SASTY.