Khaadi

Khaadi takes its name from the Urdu word for handloom, and that’s exactly what founder Shamoon Sultan set out to revive when he opened a single store in Karachi’s Zamzama in 1999. The brand actually started with menswear, but overwhelming demand from women shifted its focus almost immediately.

Khaadi grew from that one store into one of Pakistan’s largest fashion retailers, expanding into ready-to-wear, luxury prêt, and international markets across the UK, UAE, and beyond, while staying anchored to handwoven fabric and heritage techniques like Sindhi ajrak and Punjabi phulkari. On SASTY, you can browse Khaadi’s collection and see exactly how it will look on you.

Celebrate your culture, wherever you are. Try it virtually at SASTY.