Lulusar

Lulusar launched in March 2017, founded by Azfar Hasan, who already ran Matrix Sourcing, one of the region’s longest-running fashion buying offices. The brand takes its name from Lulusar Lake in Pakistan’s Kaghan Valley, a nod to the country’s natural beauty.

Lulusar built itself as a digitally-native brand from the start, using virtual 3D fit technology and pattern design tools to serve customers online across Pakistan, the US, Canada, UK, and Dubai, alongside two concept stores in Lahore and Karachi. On SASTY, you can browse Lulusar’s collection and see exactly how it will look on you.

Celebrate your culture, wherever you are. Try it virtually at SASTY.