Binks

Binks was founded in 2019 in Bengaluru by Aamna Khan and Raj Vardhan, backed by Y Combinator, after Khan kept running into the same problem shared by many Indian women: standard sizing doesn’t really work for saree blouses and fitted ethnic wear, which need precise, individual measurements to look right.

Binks solves this with a “Size U” approach instead of fixed sizes, using computer vision and customer measurements to manufacture each garment to order, with zero inventory and zero returns built into the model. On SASTY, you can browse Binks’s collection and see exactly how it will look on you.

Celebrate your culture, wherever you are. Try it virtually at SASTY.