Aachho

Aachho was founded in February 2018 by husband-and-wife duo Anurag Singh Khangarot and Rimjhim Hada, neither of whom had any background in fashion or e-commerce. Rimjhim, a software developer by training, first started experimenting with her mother’s bandhej and lehriya pieces during college, giving heirloom Rajputi poshak a modern update for her own wedding in 2015.

The couple relocated to Jaipur to build the brand from a 100 sq ft space with a single sewing machine and a Rs. 10 lakh investment. The name itself comes from a Marwari word meaning “too good,” reflecting the brand’s motto of “Feel Good With Us.” On SASTY, you can browse Aachho’s collection and see exactly how it will look on you.

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